So, HTC has utilized its common sense to introduce new marketing tricks to defeat its competitors like Apple, Sony and Samsung in this respect. The first one is 1.2 MP camera with 720p video recording capability and the other is 2.1 MP front camera with HD 1080p video recording capability. Similarly, HTC has put two cameras in the front.

It has an 8 MP camera with back side illuminated sensor at the rear and it has also another 2.0 ultra pixel camera at the rear with 28 mm lens, LED flash, BSI sensor and F2 aperture.

The HTC has put both the cameras at the rear and also two cameras at the front panel. Usually the smartphones will have one primary camera at the rear and one more secondary camera in the front panel of smartphones. The smartphone was unveiled on 19 February 2013 at press events in New York City and London and is HTCs seventh flagship smartphone. HTC claims that it is the futuristic camera with resolution higher than the conventional high resolution cameras of today's smart phones. HTC One (codenamed and retroactively called M7) is a touchscreen -based Android smartphone designed, developed, and manufactured by HTC. We will know the reality only when we read in between the lines or has a first hand experience of using the camera of the smartphone after having purchased it. If the company would have used the word which most of the companies use like the 4 MP camera, it would not have attracted your or my attention to this feature of the camera. So the words '2.0 ultra pixel camera' have been used by the company just to attract the attention of the buyers. In fact, the HTC One's 2.0 ultra pixel camera at the rear is just equivalent to 4 MP camera.

These are the usual marketing techniques of the manufacturing companies to coin new keywords to attract the attention of the buyers.

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